Made in Monmouthshire Logo & Branding

New logo, branding and wide range or promotional literature and marketing items for Monmouthshire’s arts, crafts and food producers.

Adventa in Abergavenny, Monmouthshire first asked us to design a logo to launch their new initiative – Made in Monmouthshire. The logo would identify items that are made locally from sustainable resources in an environmentally responsible way, so we designed it to be an endorsement of value and quality. It also had to work effectively in English, Welsh and bilingual versions. The final logo features interweaving strands hinting at the landscape of Monmouthshire as well as giving a hand crafted feel.

We have continued to work with Adventa to extensively expand the range of marketing material as the Made in Monmouthshire project evolved and expanded across the region.

“This was an exciting project to work on. I am delighted the brand we created has been so well received, and the logo so long lasting.”

Maria Dispirito, Creative Director at Dispirito Design

We supplied > Design • Artwork • Printing

Additional work commissioned > Website • Exhibition• Banners• Posters• POS boards• Leaflets• Advertising• Flyers• Product Swing Tags• Vouchers• Invitations

Background information > Adventa is Monmouthshire’s Leader+ Rural Development Programme – a European Community Initiative aimed at encouraging and supporting high quality rural development with a strong emphasis on co-operation and networking.

The Adventa vision is for a strong, vibrant, self- reliant, entrepreneurial rural county that sensitively capitalises on its natural assets and delivers high quality value added products effectively, sustainably and profitably to its defined markets.

Through a number of innovative programmes, Adventa provides support, guidance and business development opportunities to Monmouthshire’s tourism, food and timber related micro businesses.

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