We designed this tri-fold A5 brochure to support and advertise the year long series of events, exhibitions and excursions up and down the Wye Valley celebrating William Gilpin and the Wye Tour.
2020 marks the 250th anniversary of William Gilpin taking the Wye Tour in 1770 – a significant event as it heralded the birth of British tourism. Gilpin was a pioneer in the appreciation of landscape in Britain and his ideas led, much later, to the designation of protected landscapes, including Areas of Outstanding Natural Beauty (and National Parks) of which the Wye Valley is one.
We supplied > Design • Artwork • Printing
Additional work commissioned > Launch Display Panels
Background information >The Wye Tour was a two day boat trip down the Wye from Ross to Chepstow, with an overnight stop in Monmouth, to view the picturesque scenery and romantic ruins. Its heyday was from 1760 to the 1830s, but its popularity was renewed in the 1870s when the Wye Valley Railway opened, allowing many more people to enjoy the beauty of the Wye. In the 1880s thousands of people arrived at Tintern Station to walk to the Abbey and view the harvest moon rising through the rose window.