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The Picturesque Wye Tour

Tour brochure, banners, website, adverts and exhibition stands promoting the stunning Wye Valley in south Wales.

Revisiting the Wye Valley sites of the late eighteenth and early nineteenth centuries tourists.

The Picturesque Wye Tour revisited began when Adventa approached Dispirito to ask us to help them create a brochure guide book for locals and visitors to help enjoy these most ‘picturesque’ sites that were visited by the early tourists.

In the late eighteenth and early nineteenth centuries it was fashionable to take a boat tour down the Wye Valley, to view its romantic sites and picturesque landscape. ‘Tourists’ dined at specific locations, took walks to particular viewpoints and visited specific romantic ruins, making the ‘Wye Tour’ one of the first ‘package holidays’! Some of the views are remarkably similar today, others show considerable change in the landscape, but one thing all the sites still have in common is their ability to inspire.

Working closely with Adventa, and Researcher/Copywriter, Ruth Waycot from Wye Knot Tourism, Dispirito Design set about recreating this journey that explored all the places the Wye River passed on its journey south from Ross-on-Wye to Chepstow.

Producing the A5 colour brochure brought together an exciting selection of facts, quotations, photographs & illustrations  to enthral and entice… and it was Dispirito Design’s responsibility to weave them together to allow each area on the journey to tell its own story, yet still seem part of the tour.

It was decided to use a blend of colours from the very bright and exciting to the more muted tones of tan and sepia as we wanted to create a clearly modern looking brochure but that could also have been a sketch book from all those years ago. We worked on this blend by mixing old maps with new artwork and photographs, and overlaying ephemera as if collected on the way. This blend of the old and new weaves it way throughout the pages enticing the reader to keep exploring the pages and hopefully the real locations afterwards too.

The brochure and the tour it brought back to life proved to be a real success, with Adventa commissioning a website design and a range of other literature and promotional items.

Involvement in this project included concept design, brochure design, website design, banners, exhibition and adverts.