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The Picturesque Wye Tour Brochure

Client > Adventa

We were asked to create a brochure style guide book for locals and visitors to help them enjoy the ‘picturesque’ sites visited by 18/19th Century tourists. Our objective was to create a brochure with an old sketch book feel. We blended old maps with new artwork and photographs, and overlaid ephemera like original ferry tickets to bring alive the stories of the past.

We produced the 34 page A5 colour brochure to bring together an exciting selection of facts, quotations, photographs and illustrations; weaving them all together to create the grand tour which journeys south from Ross-on-Wye to Chepstow.


We supplied > Design; Illustration; Image Creation & Adjustment; Printing


Additional work commissioned > The brochure proved to be such a success that Adventa commissioned us to design a Website; Exhibition; Banners and Advertising promoting the Picturesque Wye Tour.


Background information > In the late eighteenth and early nineteenth centuries it was fashionable to take a boat tour down the Wye Valley, to view its romantic sites and picturesque landscape. ‘Tourists’ dined at specific locations, took walks to particular viewpoints and visited specific romantic ruins, making the ‘Wye Tour’ one of the first ‘package holidays’! Some of the views are remarkably similar today, others show considerable change in the landscape, but one thing all the sites still have in common is their ability to inspire.