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Miller Research Logo

We won the tender to work with Miller Research to create their new logo and corporate branding. We were delighted to win the pitch as Miller wanted a logo that was different to their competitors. They were less concerned with blending in, and more interested in their new logo reflecting their personal and corporate values.

The design process evolved for this project as Miller were keen for all members of the team to feel included in the process. At Dispirito we always work with out clients providing as much, or as little, input as is required – so could easily adapt to ensure the process and ultimate logo creation was a team effort and not Dispirito presenting a new logo out of the blue for them to suddenly start using.

The design process evolved for this project as Miller were keen for all members of the team to feel included in the process. At Dispirito we always work with out clients providing as much, or as little, input as is required – so could easily adapt to ensure the process and ultimate logo creation was a team effort and not Dispirito presenting a new logo out of the blue for them to suddenly start using.

What became clear was that this new logo would need to offer the reassurance to their clients that they excelled in their line of business (as a specialist research and evaluation consultancy company), but that they also provided this service from an environmentally (friendly instead of aware) office formed from a renovated farm house, where the electricity is harnessed from their wind generator and their sense of not wasting resources effects everything they do – they call this ‘sustainable house-keeping’.

The colours used were purposely chosen for their soft chalky quality – using a blue to reflect the sky/water, green for grass/trees and brown for the soil. The darker colour used for the MILLER type is a combination of all of these 3 colours. The 3 colours have also been used to colour code the 3 service sectors they offer, and so have become key components of their new brand, and are used on every document and marketing item. This keeps the brand strong, clean and structured.

Miller were keen to introduce photography to add interest and depth. As they don’t manufacture a tangible product which could be featured, Dispirito devised ways of adding the imagery in a textural way. Each persons business card features its own image on the reverse – from coffee beans, to dry stone walls – the images inject a sense of individuality as well as as reinforcing Miller’s values.

As their services offer their clients the opportunity to ‘grow’ their knowledge, Miller were keen for Dispirito to represent this in the logo. We see the circles icon as the head of a watering can – with each of the holes being the different members of the team working separately and jointly to achieve the goals… Miller have also said they they interpret this as a matrix, or splatter graph… ever the researchers! This icon has since gone on to be used on it own at the base of each page in reports and tenders, and offered Miller the opportunity to strongly brand all aspects of their literature.


We supplied > Design; Artwork; Printing


Additional work commissioned > Stationery; Corporate Folder; Marketing Swatch; Adverts; Banners; Newsletters