War on Weight (WOW)
Weightloss Handbook
Weightloss Handbook
WOW was expanding rapidly and needed to produce a members weight loss handbook.
The handbook needed to be impressive, updateable and not too expensive to print. We therefore designed a loose page brochure built up from different sections. These were bound together using steel bolts so pages could be added or replaced if necessary.
WOW did not have any images available for the handbook, and did not want to use stock photography as it was felt this would appear too staged. The solution Dispirito Design offered was to create the images in the studio using a print quality digital camera. This way a wide variety of photographs could be produced, and if we suddenly needed an extra image to illustrate a section, we just took one!
