Bath Spring Flower Show
This established show is held over the May Bank Holiday weekend in the beautiful surroundings of the Royal Victoria Park. The inaugural Bath Flower Show was commissioned to celebrate the centenary of the Botanical Gardens (in 1987), a stone's throw away from the showground, and well worth a visit for its beauty and peace.
Dispirito was asked by Bath & North East Somerset Council to create a design for posters and leaflets for the flower show that could be re-used in following years to ensure the budget was used to maximum effect. It was also important that any designs also factored in the council's corporate branding style.
Dispirito created a strong look for the event using a feature image – with the aim that this would be replaced each year to keep the design fresh. It was also necessary to ensure that the Bath & North East Somerset corporate guidelines were adhered to which dictated which fonts could be used and where the council logo had to appear.
The resulting design was then used to form the event leaflet and posters.