The Greenbeds campaign was created by Adventa to promote environmentally responsible visitor accommodation in the Wye Valley & Vale of Usk
Dispirito was asked to design the logo and branding for a wide range of items including: exhibition systems, banners, promotional cardboard pens, bags, posters and feedback forms.
It was essential that the Greenbeds logo was not mistaken for a gardening project - after exploring a variety of imagery from slippers to pillows, it was decided that keeping the message direct would be best - bring in the bed.
The logo form was devised to be very flexible and it could be used in just its type form on the web address (as on the pen and most of the literature), or just the icon element of the bed inside a cloud (as on a green bag featuring 3 of these icons).
We created 3 core colours of blue, green and orange which were then used in different strengths to give depth to items without adding clutter. By using these building blocks and the strong local photography the brand was able to grow and develop across the items, keeping layouts fresh without diluting the overall brand.