Company Folder and Brochure Inserts
As part of our re-branding of County Marquees we developed their company brochure. This took the form of a square folder which contained 8 card inserts. The cards could easily be replaced or added to enabling the contents to be kept up-to-date easily and economically.
We suggested the square format as while it still offered a reasonable surface area for content – more importantly it wasn't the standard and more traditional A4 formats that County Marquees competitors were using. When customers frequently request a number of marquee quotes it was very important that when the choice came to which company to use, that county Marquees stood out from the crowd.
The folder and cards saw the new County Marquees brand develop from their new logo into a vibrant and enticing total corporate identity. By ensuring a high level of detail was contained in their literature a significant amount of staff time has been freed up from answering the frequently asked questions, and can now be spent on customer service and developing new sales leads.
While county Marquees had lots of images available, they asked Dispirito to work with them to produce the text content. By using some of the text that county Marquees developed, our copywriter was able to expand on this to develop the final text for all the different cards. This text was also used later on when we produced their website.
Having a professional copy writer involved can really help ensure the right information is presented in the right way. The cost is not prohibitive and can often reduce the time a project is underway for.