For many businesses, effective branding is about getting your target market to see you as their preferred choice. Building a successful brand is not just about what you do; it’s about what you do differently from everyone else.
If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence and control these associations to help the business perform better.
Arguably the most obvious and prominent manifestation of graphic design is corporate identity, encapsulated by a company logo. In most cases the logo is merely the uppermost tip of a whole hierarchy of visual materials which communicate a corporation’s identity.
It’s rare that we design a logo in isolation as we work with our clients to extend their new logo in a fully developed brand for all areas of their business. We can help you create a strong brand from scratch or work with you to re-develop your existing brand.
A fine logo is at the heart of an organisation’s visual identity, capturing the essence of the brand. It should be both distinctive and relevant. Does your need a refresh?
An organisation’s visual identity is the result of a lot of thinking about what that organisation is, what it stands for, where it is going and so on. Creating a coherent visual identity underpinned by a considered branding strategy will reap real and tangible rewards. We have considerable experience in redefining diluted and confused brands.
Outlining and documenting clear instructions on areas such as colours, typeface, typography, positioning of logo and scale, style of imagery, etc, will ensure consistency of your brand, wherever it is used.
We can work with you to create a comprehensive set of corporate guidelines to help you protect your brand and provide guidance to potential users as to how the company should be portrayed at all times.VIEW WORK